Brickell's roasted strawberries, made with 21 percent roasted strawberry rather than flavouring, so the fruit tastes cooked and concentrated instead of fresh and thin. This is the flavour that explains the brand to a customer who has not tried it, and the easiest one to sample.

• Case of 6, 475ml take-home tubs
• All natural recipe, no stabilisers, emulsifiers or artificial flavourings
• Contains milk and egg
• Store frozen
• Best for farm shops, delis and summer retail